) productize yourself

Creator: Appsumo Price: Free Link: Appsumo free pdf with jack butcher Type: #litnote #todevelop Topics: [[ Content Creation ]] [[ Creator economy ]] [[ Money ]]

• The most powerful aspects of working onthe web is the ability to build, scale and spread things exponentially
• Most don’t tap into this opportunity and end up operating in the linear toolset which is capable of having exponential growth
• Productizing yourself is the most effective strategy to use in the web.
• Don’t work linearly. Tap into the exponential nature of the internet and making a better living.
• Putting in the work:
  • You have to produce the best work you can produce before you hit the publish button. If its not good enough, why are you wasting others time?
  • “If know in the back of my mind that I haven’t taken my work as far as I can logically take it- or if my work is not a reflection of the best abilities- then why am I publishing it?” - Jack Butcher
• Jack butchers Formula(steal these):
  • Step 1: Put in the reps
    • Before you the process or products you must first hone your abilities. Put in the hours and and hone your particular skillset.
    • It’s not reaching 10,000 hours. It’s achieving 10,000 iterations.
    • Don’t engage in mindless repetition. hone your skills, find and correct errors, and seek out feedback from people who can help you improve. (create a system for receivign and implementing feedback that continually sharpens how you practice.)
  • Step 2: Publish what you create and learn
    • You have to have a proof of your work. Everything you publish helps to distinguish you from other creators.
    • Few tactics:
      • Create a routine to stick to publishing
      • Plan your content in months in advance
      • Engage with audience
      • Decide what you’ll create in advance. Writer’s block is symptom of being unprepared. It;s easier to be productive when it;s finally time to put pen to paper.
  • Step 3: Discover repeating process
    • You have to automate your business. If you have same repeatable tasks, automate them with good systems and tools.
    • Few tips:
      • Create email templates
        • Don’t rewrite same message a thousand times. Copy and paste
      • Process documentation
        • Document your process and send it to everyone who wants it
      • Vet clients with copy
        • Make one core offering
      • Use forms
        • Don’t use emails. Use forms instead.
  • Step 4: Solve problems at scale
    • Solve your client’s problem without your involvement
    • Write a book
    • create a course
    • sell templates
    • Automate service with software
• Building in public
  • Feedback and iteration:
    • Experiment and try new ways or methods of doing your work. Take feedback and improve upon it.
  • Build an audience
    • Publish on a platform. Be consistent and interact with other content online.
    • Take notes on what works and what doesn’t. Double down on what works and leave the rest.
    • You can never build online without a little experimentation and consistent publishing
    • Tips:
      • Find your niche:
        • Don’t be a generalist at first. Start by becoming a specialist. Nobody cares about your opinion about everything.
        • Experiment with different forms of content
          • Different people do well on different platforms. There are many plarforms where you can publish your work.
          • Find the platform that resonates with you and stick to it.
          • Write, create graphics, post photos, create videos. You never know what will help you most until you try.
  • Be consistent
  • Your brand is you:
    • Personal brand shouldn’t be about putting on a show or pretending to be someone who you aren’t.
    • The sum of your curiosilty, and the time you spent pursuing your curiosity, is your brand.