Creator: Nat Eliason Price: $99 Link: Type: #litnote #todevelop Topics: [[ SEO ]]

SEO BASICS

How to Think Like Google

• Google wants the best search experience
• Google hates quick tricks to jump into the first page
• Hacks can work only in short-term. In long-term, you’ll get punished.
• Google wants trustworthy sites
• Answer these questions?
  • Am I giving the best answer to someone’s query
  • How can I have something better than what’s being served up right now
  • Will google want to show my results to more people?
• What does google wants?

  What Actually Matters

• Don’t overcomplicate SEO
• MEAT
  • Merit
    • Whats your track record? How good is your content?
    • Why would google choose your site over others
  • Experience
    • How fast?
    • Pleasant User experience
    • Navigation
  • Authority
    • The more site trust you, the more trustworthy you are
  • Time
    • It will take you 6-12 months to get good traffic

      Mistakes to Avoid

• Don’t do busy work. Focus on creating more content instead.
• Don’t obsess over keyword stuffing: Talk about topic, write a great post and move on
• Don’t obsess over header and layout: Make a natural, good article that answers the queries
• Don’t jump into trends or hacks

Don’t Quit

• People fail when they stop publishing. Don’t quit. It will take time.

  Critical Authority Threshold

• With time, you will increase rankings on google due to the increase in your sites authority

KEYWORD RESEARCH

• Come up with as many idea as possible even if the volume is low
• Find a course and its content
• Start with a large topic

Creating Auto-generated Keywords

• Use google docs to create auto generator

  Getting Keywords From Competitors

• Use ahrefs and see what keywords are they ranking for

  Branching Off keywords

• Have a solid list before branching off
• Keywords also rank for
• Find 100-200 Keywords before you hunt them down and refine

  Refining Keywords

• We want
  • Good volume/Difficulty ratio
  • Good Conversion Potential
  • Long-term vs short-term plays
• Find keyword Difficulty below 10

CONTENT SEO

Anatomy of an Optimized Article

• This will get you 80%
• Google is a zero-sum game
• Keep it simple
  • Highly competitive for its term
  • Keyword in title
  • Related KW in descripition
  • Keyword and derivatives sprinkled
  • Good Sourcing

    Writing an SEO First Article

• Good sourcing
• No random to other similar blogs. Might hurt you more than helping you

  SEO Second Article

• Optimize your article for a good keyword

  Claiming a Term

• Claiming a term means it makes it easy for others to refer to you.
• Set your article with a clever term that is easy to remember and that sticks to

Climbing the ladder

• Start with a smaller competition and slowly improve upon
• Don’t go after a crazy difficult term

Speeding Up With Clearscope

• Optimizing articles

BUILDING AUTHORITY

What is authority

• Higher authoritiy means you can rank easily on search engines
• Its the slowest part of SEO
• Authority often beats quality
• Don’t take shortcuts for authority
• Backlink building works like compounding

What Not to do

• Link for a link
• Paid linking
• Commenting for links
• No-follow links have almost no value but can drive traffic to your site
• Social shares are not links
• Don’t get distracted by the noise
• Don’t do outreach
  • Its time intensive, rarely works and is very low ROI
  • There are better ways

    Link Baits Vs Traffic Generators

• Link bait is created to specially create links
  • Interviews
  • Lived experiences
  • Data
  • Surprising content
  • Exceptional content
• You don’t need to do much of them

  Communities

• Leverage communities for reach
• Online communities that share you interests, have large communities.
• First by helping and then sharing what you do
• **Reddit is the best for this one. Newsletters*
• Don’t post links. Find Questions and answer those with your valuable links. Don’t force people to go through your link. Don’t be a spammer
• Provide a lot of value before asking for it.

  Podcasting as Link Building

• Podcasting is a win-win for both of you.

  Deadlinking Recovery

• Dead links are the links to site who are broken down or don’t work anymore
• This is an opportunity to build links for yourself

  Benefits of Youtube

• If you are writing about articles, You already have scripts
• You can create a video and get twice the real state on google search result
• Might not happen always but works for low terms